A major credit card company needed to create a winning, visually dynamic program to attract a prospective entertainment client. The client wanted to develop an innovative credit card product that expanded its customer base, instilled customer loyalty, and raised brand awareness.

As the credit card company's partner, The Kessler Group produced a fresh, cutting-edge rewards program that drew in audiences by touting free music and technology rewards. The promotion was implemented with eye-catching creative across all marketing channels, including point-of-purchase, direct mail, email, banners, and plastics. An in-store Flash display spot was also designed to generate buzz within stores and provide a compelling promotion for the new program.

The Kessler Group not only positioned the credit card company as a leader in developing exciting rewards programs, but also as a creative partner capable of producing outside-the-box ideas that leverage new media capabilities. As a result, the credit card company expanded its customer base, enhanced its revenue-generating rewards platform, and won the entertainment client's business. New products are slated for a Q4 2005 launch date.