Marketing & Consulting Solutions

Exceptional Results by Applying Unconventional Wisdom

At The Kessler Group, we believe that you cannot achieve extraordinary results by applying conventional thinking. For example, we question a worship of “brand” that fails to generate measurable return on investment. We believe that acquiring volumes of data is useless – unless you have intelligent ways to access, aggregate, interpret and leverage it. And the loyalty of relationship customers? In our mind, it’s only as strong as your ability to continually deliver competitive products and offers.

When you turn to us for consulting and/or marketing solutions in the Financial Services, Affinity, or Co-Brand marketplaces, you can expect innovative approaches that deliver speed, efficiency and, most important, results.

Consulting Solutions

Rooted in over three decades of financial services and payment card experience, and leveraging our deep analytic capabilities, our consulting solutions help clients evaluate their current situation, diagnose performance issues, and develop strategies for improving results and efficiency. Services include:

  • Market Entry Strategy Development
  • De Novo Payment Card Issuance Infrastructure Creation
  • Payment Network Strategy
  • Product Development
  • Loyalty/Rewards Program Enhancement/Development
  • Customer Acquisition & Retention Strategy & Planning
  • Product/Program Analysis & Improvement
  • Strategic Sourcing & Supply-Chain Management
  • Direct Marketing Strategy & Tactics

Marketing Solutions

Should you wish to have us not only advise on what to do but also execute our recommendations, The Kessler Group provides state-of-the-art direct marketing program design, implementation, management and oversight in which we assume full responsibility for strategy and execution. With over 20 years of experience in direct marketing, in which we have managed and delivered billions of customer contacts, The Kessler Group can help drive the most value from your customer acquisition and customer loyalty campaigns. Our compensation is typically tied to the results we achieve and paid out of the value we help create – this ensures that our goals are aligned with those of our clients. Simply put, we cannot reach our goals without fulfilling yours. Services include:

  • Strategy Development
  • Data-Driven Segmentation & Modeling
  • Creative Strategy Development
  • Channel Optimization
  • Campaign Planning & Forecasting
  • Database Build & Maintenance
  • Reporting & Analysis
  • Program Execution

Case Studies